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Nov 05,2020 0 Comments

Anheuser-Busch considers integrating blockchain further into its beer production line

Anheuser-Busch InBev, the parent entity of Budweiser, Corona and lots of other beer brands, recently began to pilot a platform which lets end-customers track their malt beverages on the blockchain. this is often not the primary instance of the company's blockchain interest. they need previously unveiled variety of blockchain initiatives, including a slot machine ID verification system and document management protocols supported the technology.

“For the primary time in our European operations, this project will create a totally transparent, indirect supply network all the thanks to the top consumer,” Pieter Bruyland, CIO of AB InBev's European operations, commented in an Oct. 26 public statement.

The new pilot program will begin in 2021, consistent with the statement. employing a QR code, France-based Leffe beer customers are going to be ready to see the whole supply chain journey of the barley used within each pack of beer. Blockchain company SettleMint built the initiative's platform.

Ab InBev has investigated variety of blockchain applications over the past year approximately . One such initiative used blockchain to verify the age of slot machine users, allowing teller-less alcohol purchases. In early 2020, the entity also ushered in blockchain for its dealings with African ingredient suppliers, easing data and knowledge management.

A majority of the people that grow AB InBev's ingredients, including international farmers, interact directly with the enormous , the statement said. The fresh blockchain initiative "is designed for the remaining 40% of its indirect farmers, many of whom are located in European countries like France, Germany, and therefore the UK."

Bruyland explained, “By connecting players across the beer supply chain – from farmers, malting cooperatives, breweries, warehouses and carriers – to at least one secure, decentralized platform we will increase traceability and gather data which will help us to still grow the best ingredients for our beers sustainably.”

Ab InBev isn't the primary ale provider to delve into blockchain. Heineken capitalized on the technology's supply chain potential in early 2019. variety of other mainstream companies have also looked into blockchain for supply chain management, including Walmart.

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