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Jan 25,2023

After cash, cryptocurrency is the second most widely held financial asset by women

Cryptocurrency has emerged as a sector that has begun to attract investments from a large group of female investors from all over the world. According to a new report from eToro, cryptocurrency is the second most widely held financial asset by women, trailing only cash. Women crypto holdings increased from 29 percent to 34 percent in the last two quarters of 2022 — between July and December. During the same time period, male crypto investments increased by 1%.

As part of its Retail Investor Beat survey, the Israeli online brokerage platform recruited 10,000 participants from thirteen different countries.

"Crypto is succeeding where traditional financial markets have sometimes failed," according to CoinTelegraph, citing an eToro report.

The increased participation of women in the crypto sector has recently been highlighted and acknowledged by Indian exchanges CoinSwitch Kuber and WazirX.

According to CoinSwitch, women users from India accounted for 8% of total transactions last year.

According to WazirX findings, Indian women prefer blue chip tokens, which are perceived to have higher long-term value and better liquidity.

Despite the fact that cryptocurrencies have not been in the best of health in recent months, the sector has seen a significant number of new entrants.

Despite the industry major turbulence, overall crypto holdings increased from 36% to 39% last year on a quarter-by-quarter basis.

Retail investors, like women investors, are flocking to the crypto bandwagon. Retail investors aged 35 to 54 increased their crypto holdings by 10% last year.

In the case of eToro, it acquired options trading platform Gatsby in August in order to expand its presence and crypto services in the United States. The transaction was completed for $50 million (approximately Rs. 400 crore) in cash and common stock.

eToro, headquartered in Tel Aviv, Israel, began in 2007 as a fintech firm before shifting its focus to the crypto sphere as its business evolved.

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